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allets (Apple Wallet and Google Wallet) make it possible to centralize a multitude of items in one single place : loyalty cards, discount coupons, event tickets, gift cards, subscriptions, transport passes but also car keys, ID cards, etc.
They simplify the shopping experience and access to physical services, while offering advanced features such as updates and push notifications.
This article explores five concrete use cases : loyalty cards, gift cards, event tickets, boarding passes and health insurance cards, detailing their principles, benefits and features. Enjoy your reading !
Loyalty cards
Customers can easily access loyalty information, receipts and promotional offers directly from their wallet. A practical solution that enables them to :
- Simplify identification at checkout via QR code or NFC
- Track their purchases, loyalty points, vouchers and rewards in real time
- Receive personalized promotions and benefits
- Access key information displayed on the back of the card, including receipts
👉 POS compatibility : integration with Shopify, Cegid, NewStore, etc.
Gift cards
Gift cards in mobile wallets create a “digital twin” of physical cards, directly stored on the user’s smartphone.
They enable omnichannel usage, whether in-store via QR code or NFC technology, or online thanks to dynamic links. Wallet-based gift cards offer permanent accessibility and integrate smoothly with point-of-sale (POS) systems such as Cegid, Shopify or Square, ensuring fast and frictionless checkout. Once scanned, the remaining balance is automatically updated.
They also boost customer engagement with personalized messages and designs tailored to specific occasions such as birthdays or holidays.
Compared with physical cards, gift cards stored in mobile wallets show an increase of over 20 % in usage !
Event tickets
Adding tickets directly to mobile wallets improves both entry management and the overall participant experience.
By storing their tickets in their mobile wallet, attendees can check in instantly, whether for a concert, a museum or a festival, by scanning their ticket at a kiosk or tapping their smartphone on an NFC terminal.
👉 Did you know ? The ticket is pre-selected when approaching the venue to further simplify access to the event.
Passes can be personalized to grant access to specific zones or sessions depending on the user’s profile, while including useful information on the back of the card such as the program. They can also be automatically updated in case of cancellation, exchange or resale.
Finally, push notifications can be sent directly via the mobile wallet to inform participants about ongoing activities or important announcements during the event, helping reduce the no-show rate.
👉 Integration with ticketing systems : Secutix, Yurplan, ...
Boarding passes
A boarding pass can be downloaded in just one click from a confirmation email, the airline’s website or its dedicated app, and stored directly in the mobile wallet. Once added, the pass is always accessible and even appears on the smartphone’s lock screen when approaching the boarding area.
All essential flight details are centralized : flight number, assigned seat, terminal, boarding time and destination, with a dynamic QR code or NFC technology to facilitate access control.
In addition, boarding passes in mobile wallets are dynamic and secure. Airlines can update them in real time when there is a gate change, delay or new schedule. These updates are accompanied by push notifications that alert the traveler instantly and can also be triggered at other key moments.
Health insurance cards
Health insurance cards can easily be added to the wallet via a link sent by email, SMS or directly from the insurer’s customer portal. No more paper documents or browsing a website : contract validity, coverage level, list of beneficiaries and out-of-pocket expenses are directly updated on the card.
Healthcare professionals, such as pharmacies, labs or hospitals, can scan an integrated QR code for quick access to the information.
The sharing feature allows the policyholder to send the digital card to other beneficiaries (spouse, children) by email, SMS or instant messaging.
Push notifications strengthen engagement by informing users about reimbursements, renewals or other contractual updates. Personalized to the insurer’s needs, these cards clearly display rights, beneficiaries and validity dates, with a design adapted to the insurer’s brand identity. Finally, rights are automatically updated directly on the wallet card.
Conclusion
Mobile wallets have become true everyday companions, capable of simplifying and enriching a wide range of experiences. There are virtually no limits to their possible use cases.
Whether you want to explore these opportunities or design a tailored solution, our team at The Wallet Crew is here to discuss your project and support you in integrating mobile wallets. Contact us today to turn your ideas into reality !
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