How to Make the Most of Wallet During the Holidays: 3 Marketing Levers to Boost Engagement and Sales

The holiday season is a bit like the “Super Bowl” for brands: opportunities are abundant, but competition is fierce. With daily newsletters, constant advertising, and nonstop promotions, consumers are heavily solicited.

In this landscape, the mobile wallet stands out: it’s a direct, visible channel, already embedded in customers’ daily lives. Here are three concrete levers to maximize its impact.

Loyalty Cards : Drive-to-Store Activation with Geolocation

As the holidays approach, foot traffic in shopping centers increases significantly. This makes it the perfect time to trigger geolocated notifications: when a customer walks near a store, the wallet can send a targeted alert.

Examples include:
• A “Special Christmas” offer as the customer approaches the store.
• A personalized gift suggestion based on purchase history.
• A time-limited promotion to create a sense of urgency.

The result: more in-store visits, and a wallet that becomes a true shopping companion rather than just a digital card holder.

Coupons & Gift Cards : The Perfect Channel for Year-End Reminders

In December, everyone is looking for gift ideas often at the last minute. The wallet can play a key role by reminding customers that they already have a coupon, a discount, or a gift card ready to use… ideal for completing their holiday shopping.

Smart ways to activate this:
• Sending a push notification such as: “Don’t forget your coupon for your Christmas shopping!”
• Updating the coupon’s design with festive visuals (colors, illustrations, icons).

Thanks to its instant accessibility (no need to search through emails or print anything), the wallet typically delivers much higher usage rates than traditional email campaigns.

Order Tracking : Delivering a Premium Post-Purchase Experience During the Holidays

During the holiday season, order volumes skyrocket and one of the biggest customer frustrations remains: “Where is my order?” With Apple Wallet Order Tracking, brands can deliver a smooth, reassuring, and fully integrated post-purchase experience.

Apple offers a feature that allows iPhone users to track their orders (home delivery or in-store pickup) directly within Wallet, with real-time dynamic updates and push notifications at every step.

💡 A pickup QR code can even be displayed directly on the pass, extremely useful for in-store or parcel-point collections.

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