Connected vouchers : a powerful business and omnichannel driver

What if your gift cards and vouchers never ended up forgotten in a drawer or lost in an inbox again?
That’s exactly the challenge we explored during our webinar in partnership with Google, One Team and The Wallet Crew: how to turn a static voucher into a true omnichannel engagement asset.

🎥 Watch the webinar replay

A fast-growing market, still under-optimized

Gift cards and vouchers grew by +13% in 2023 in France.
And yet, up to one-third are never redeemed.

Why?

• They get lost in an inbox,
• They are not accessible at the time of purchase,
• Customers forget they even have a valid voucher,
• The journey between e-commerce and stores lacks fluidity.

Yet the potential is massive:

• 53% of gift cards purchased online are redeemed in-store
• A customer using a gift card spends +23% more than the initial amount
• Connected vouchers in Apple & Google Wallet drive +20% more redemption compared to email or physical formats

Mobile Wallet: far beyond payment, a new engagement channel

Google and Apple have evolved their wallets into real engagement channels — far more than simple storage apps.

👉 Key benefits for retailers:

Immediate accessibility:
The card is stored directly in the wallet — always available and ready to use.

Contextual reminders:
In-store notifications, expiry reminders, and more.

Dynamic card:
Ability to display exclusive offers directly under the barcode.

💡 Example:
A customer approaching a store can receive a notification reminding them that they have a gift card ready to use immediately.

How to streamline the journey between e-commerce and stores with mobile wallet

With The Wallet Crew and One Team, the wallet becomes a true bridge between online and offline commerce.

Vouchers can be used directly at checkout:
The QR code or barcode displayed on the phone is scanned in compatible POS systems (Cegid, Shopify, Orisha, NewStore…), and the balance is updated in real time.

The gift card adapts to every use case and no longer lives in silos:
It works in-store, online, and in the mobile app, all from a single wallet card.

For store teams, no new habits are required:
The scanner reads the phone screen, the POS retrieves the balance, and the card updates automatically.

A simplified integration

Whether your brand uses third-party balance management services (SVS, Buybox, Givex) or relies on internal systems (Cegid Retail, Shopify, or other POS), wallet integration is fully possible.

👉 The technical architecture relies on three pillars:

1. The Wallet Crew template engine
It designs the visual and structure of the gift card using Apple’s and Google’s native models.
Dynamic fields are configured: recipient name, amount, expiry date, unique barcode…

2. Connection to data sources
The platform queries your system (Cegid, Shopify) or your voucher provider (SVS) in real time to retrieve voucher information (balance, validity).

3. Customer enrolment

• Post-purchase email: A secure link lets users add the card to their wallet in one click.
• QR code on the receipt: The customer scans the code and instantly adds their card.
• SDK for direct addition from the website, compatible with any e-commerce platform.

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The Regata use case

Regata uses our platform to transform the experience around its gift cards:

After purchasing a gift card online — where the customer enters the amount, the recipient’s name and email — an automatic email is sent via their marketing automation tool, Bloomreach. This email includes a secure link that allows the recipient to add the gift card directly to their mobile wallet.

Our smart landing page automatically adapts to the user’s device.
On iPhone, the “Add to Apple Wallet” button appears, while on Android, the Google Wallet button is displayed. One simple tap is all it takes for the gift card to be instantly added to the recipient’s wallet, ready to use in-store or online.

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