Exclusive Webinar | Unified Commerce: How to align store and digital data through omnichannel marketing

The Wallet Crew & Klaviyo invite you to an exclusive webinar to discover how to boost your omnichannel strategy and maximize customer engagement.

📅 Thursday, March 20, 2025 | 4:00pm

🎤 Organized by: The Wallet Crew & Klaviyo

👉 Sign up now

Why is omnichannel data alignment critical?

Today's customers are no longer just looking to buy a product; they expect a seamless, consistent, and personalized experience regardless of channel.

Retailers must therefore perfectly synchronize their data between digital and physical to offer a homogeneous and frictionless customer experience. Welcome to the omnichannel era!

❌ The major challenge? Many brands are still struggling to unify their data between store and e-commerce, resulting in:

• Loyalty programs that are not synchronized
• Invisible online offers in stores
• Poorly targeted marketing campaigns.

Consequence? A loss of conversions and a degraded customer experience, while omnichannel brands perform up to 30% better than those that are not.

Wallet Mobile: The Omnichannel Hub at the Service of Brands

The mobile wallet (Apple & Google Wallets) is revolutionizing customer relationships by allowing brands to create an omnichannel point of interaction that is accessible anywhere and anytime.

What are the concrete benefits?

• One-click addition from any digital channel

Add your loyalty card, an offer or a coupon to Apple or Google Wallet directly from an email, an SMS or a web page.

• Instant in-store access

Facilitate customer access to their in-store benefits and rewards through the integration of the mobile wallet with POS tools.

• Simplifying in-store identification

No need to look for a plastic card: everything is already on your smartphone. When a customer arrives in store, they receive an automatic notification to instantly access their loyalty card, offer, coupons and gift cards

• Synchronize data in real time

All customer account information (loyalty points, special offers, recent purchases) is updated instantly, thus avoiding errors and inconsistencies.

• Boost engagement with contextual push notifications

Thanks to dynamic wallet cards, personalized according to statuses (VIP, premium, loyalty) and key moments (birthday, seasonal offers), as well as push notifications via Klaviyo, triggered by behaviors (recent purchase, birthday, visit the store).

Case study: Miniso and the power of the mobile wallet

The Miniso brand has integrated mobile wallets into its loyalty program, coupled with marketing automation via Klaviyo. Result?

• 110,000 digital loyalty cards distributed
• 47,655 active Wallet users (70% on Apple Wallet)
• A 46% increase in turnover generated by these customers

With The Wallet Crew x Klaviyo, Miniso automated:

• Birthday rewards
• Loyalty point balance updates
• Location-based push notifications to trigger store visits

Join our webinar and boost your omnichannel strategy

🎯 ON THE PROGRAM:

• Omnichannel trends 2025
• Apple & Google Wallets: the ultimate hub for unified commerce
• The Wallet Crew x Klaviyo: automation, dynamic segmentation and location-based push notifications
• Practical case: Miniso — +46% in turnover thanks to a mobile-first strategy
• Live demo: Create a pass, activate and integrate into Klaviyo