Managing tickets at the entrance of events is a major challenge for many organizers. Integrating e-tickets into mobile wallets offers serious advantages to ensure a smooth and hassle-free experience for participants. Read this article to find out how easily this technology can be integrated into your strategy. Happy reading!
What are the sectors concerned?
The sectors involved are diverse and include institutions that attract large crowds or require secure and efficient ticket management. So we find the:
- museums
- Amusement parks
- Festivals
- Concerts and shows
- theatres
- Sporting events
- Cinemas
- Conferences and trade shows
- Zoos and Aquariums
- Clubs and bars
- Historic sites and monuments
The challenges in managing entries
Managing entrances for high-influence locations is no easy task. This requires meticulous coordination to ensure a smooth and efficient experience. To do this, several parameters must be taken into account:
- Incorporate technological solutions to facilitate ticket sales, distribution, and management
- Modernizing entry points for better connectivity
- Secure access by ensuring that only valid ticket holders can access the event
- Make buying and using tickets as intuitive and enjoyable as possible
- Offer flexible options to adapt to customer contingencies (refunds and exchanges)
- Protect participants' personal information in accordance with current regulations
The advantage of dematerializing entrance tickets
More and more consumers prefer digitized tickets because of the ease of use they provide. To guarantee an irreproachable customer experience and thus perpetuate your business, it is important to adapt to this new trend. Find out the reasons:
Reduces printing costs
The move to digital tickets completely eliminates the need to print physical tickets. A significant saving on the costs associated with the purchase of paper, ink and other printing supplies! Tickets are sent instantly by email or directly to users' smartphones via dedicated apps, eliminating shipping costs and the need for staff to manage physical distribution.
Improves safety
E-tickets are stored securely on participants' mobile devices, which greatly reduces the risk of loss or theft. They also incorporate advanced security features that cannot easily be reproduced, such as unique QR codes or bar codes. Perfect for ensuring a safer experience for attendees and organizers!
Improves the speed of ticket checks
Nothing is worse than waiting in lines as far as the eye can see! Verify digital tickets almost instantly simply by scanning the Qr Code or bar code. This solution is particularly welcome for large gatherings!
Better accessibility of tickets
No more desperately looking for your ticket in the bottom of a bag and sometimes finding it folded or even worse, torn! Customers can buy and store their digital ticket from anywhere and at any time via their mobile phone. A more than practical solution!
Reduces the ecological footprint
By reducing paper printing, you are reducing your ecological footprint. Elementary my dear Watson! The icing on the cake is that you are improving your image among an audience that is increasingly sensitive to environmental causes.
Data collection
Digital tickets allow you to gather detailed information about participants when they buy or check in:
- Preferences
- Demographics
- History of participation
- Etc.
This data allows organizers to personalize communications and offers for each participant, improving their experience. Be careful though, any data collection and analysis must comply with privacy and data security laws!
Flexibility
Digital ticketing systems allow users to change their tickets easily via an online platform or mobile application. Whether it's a change of date, seat, or ticket category, these adjustments can be made in a few clicks. Users can also cancel their tickets directly and receive refunds or credits according to event policies. A time saver for the staff and guaranteed customer satisfaction!
What are the solutions for the dematerialization of tickets
Dematerialized PDF
Tickets in PDF format can be easily downloaded from an email or web page. This accessibility allows users to save them on their devices and print them out if needed. The catch is that PDF files on mobile devices are difficult to manage, especially if the user has to navigate between different applications. Another disadvantage is the difficulty in properly zooming in on ticket details, including the QR code. In addition, the often insufficient brightness of mobile screens can also make it difficult to read information.
Native mobile application
Native applications offer a variety of features that improve the user experience:
- Resale management
- Ticket security
- Dynamic QR codes (changes each time it is opened or transacted, making duplication or counterfeiting extremely difficult)
The problem is that customers have to download an app and create an account, which can be seen as a barrier, especially if the user interface isn't intuitive. NFC integration can also be complex, due to restrictions imposed by some smartphone manufacturers, such as Apple, and technical challenges for developers. Not to mention that the initial cost of developing a native application, as well as the ongoing costs of updating and maintaining it, can be high!
Mobile wallet
Participants can add tickets directly to their wallet via a link sent by email, directly on the ticketing site, or by scanning a QR code at the entrance to the event. In this way, they can keep them organized in one place, accessible at all times, from their smartphone. However, integrating mobile wallets with existing ticketing systems can present challenges, as it often requires technical adaptations to ensure compatibility between different platforms.
What are the features associated with digital ticketing
Their functionalities have evolved in order to significantly improve the user experience and event management. In particular, we find:
- Customizing tickets:
Ticket publishers have developed specialized templates that allow the clear display of essential ticket information (placements, start and end dates, locations, and other relevant details).
- Automatic reminders:
Ticket systems can send automatic reminders to participants on the day of the event or a few hours before the event (last-minute information, navigation tips, or weather alerts).
- NFC and dynamic QR codes
Securing access to events is facilitated by the use of technologies such as NFC (Near Field Communication) and rotating QR codes that change periodically to prevent duplication. The result is a quick and secure check, while reducing the risk of fraud.
- Link to digital wallets
Tickets can be easily integrated with digital wallet applications like Google Wallet, allowing users to store, manage, and access their tickets from their smartphone.
- Semantic tags and phone controls
Some advanced features allow the phone to be automatically muted during the event and may also include other context based automations.
Role of the mobile wallet in the management of e-tickets
Les mobile wallets, also known as electronic wallets or e-wallets, are native applications designed to store and manage various types of digital information:
- Loyalty card;
- coupons and special offers;
- Event and transport tickets;
- gift cards;
- Boarding pass;
- Promotional messages and notifications;
- etc.
All you have to do is add the map from anywhere in one click. Whether from a dedicated email, on the website or directly at the brand's point of sale.
Benefits for users of using mobile wallets for events
Centralization
A true unique platform, mobile wallets make it possible to store and manage all e-tickets. Instead of juggling between different emails or applications, users can access their tickets from a single interface. Thanks to this centralization, it is possible to easily check the details of your ticket, including:
- Dates,
- Hours
- Location information
All while having the ability to change, cancel, or transfer tickets directly from their phone. A definite advantage for participants but also for organizers who greatly simplify interactions!
Ease of use
The customer journey takes place in 3 steps:
- First of all, the customer buys their ticket online or at a point of sale
- Then, he downloads his ticket (in one click or via QR code physical ticketing)
- Once there, he presents his ticket at the entrance of the event (QR code/NFC) at the access control
Customer data security enhancements
Mobile wallets offer greater security in terms of the confidentiality and security of personal and transactional information. This is the case of The Wallet Crew, which has implemented specific functionalities to help comply with the regulations in force (GDPR, CCPA, LGPD...).
Multi-language support
Whether in museums, sporting events or concerts and festivals, visitors often come from all over the world! By providing multiple languages, mobile wallets become accessible to a greater number of people, which reinforces the inclusiveness and welcome of international participants. An important feature to reduce the risk of misunderstandings or misunderstandings on instructions!
Case study: Radio France uses mobile wallets for its ticketing
Radio France, a leading cultural institution, welcomes 200,000 spectators every year to concerts and events organized at the Maison de la Radio et de la Musique. Until very recently, a third of tickets were still printed. To remedy this, it partnered with The Wallet Crew platform, in order to integrate digital tickets into spectators' mobile wallets. From the first day of deployment, more than 35% of tickets were digitized in mobile wallets! As a result, consumers now benefit from smooth and fast access to events, directly from their mobile, while guaranteeing maximum ticket security.
Conclusion
Ticketing presents multiple challenges, which require innovative solutions for efficient and secure ticket management. The digitization of tickets is therefore presented as a solution to modernize access to events:
- Cost reduction
- Increased safety
- Improve participant experience
In this context, mobile wallets play a pivotal role in the management of e-tickets. They reinforce the engagement of participants by offering them an enriched and seamless experience thanks to the centralization of tickets directly on smartphones. An undeniable asset to remain competitive in a rapidly evolving market!
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