In a sector that is constantly evolving, mobile wallets are an innovative solution that optimizes the experience of participants while simplifying management for organizers.From multi-pass to ticket personalization, through simplified distribution and geolocated notifications, discover how to create a memorable and fluid experience thanks to mobile wallets!
Event: what can you digitize in a wallet?
During an event, many elements can be digitized and integrated into a mobile wallet. This includes:
- Subscriptions,
- Tickets,
- Access to car parks,
- Etc.
👉 The objective is to centralize all the information and services necessary for participants in a single interface, accessible from their smartphone, for a smooth experience before, during, and after the event.
The multiplicity of accesses in events
Events are characterized by a diversity of supports and accesses, often managed by separate passes.For example, during an event in a football stadium, each type of access generally requires a specific pass: one pass for parking, another for seats in the stadium, another for seats in the stadium, a third for catering, and others for spaces such as the club museum or the official store.This multiplicity of passes can quickly become tedious to manage to the participants. This is where the idea of offering a multi-pass comes in, which would combine all these accesses in a single digital medium. Accessible via a mobile wallet, the multi-pass not only simplifies access management for participants, but also makes it possible to centralize information and offer a more fluid and personalized experience.
Concrete case: the SNCF multi-pass
A concrete example of the effectiveness of a multi-pass is that of SNCF with its Grand Voyageur Pass. This unique pass allows its users to combine different train tickets in a single pass. Whether for a TGV trip, a TER, or even access to certain specific services, everything is centralized in a single support.Transposing this idea to the field of events means offering participants a similar solution: a single pass integrated into their mobile wallet that would give them access to all the services and areas of the event, whether it be the parking lot, the stands, the catering areas, or even the VIP areas. This multi-pass would not only simplify the logistics of the participants, but would also enrich their experience. by eliminating the hassle of managing multiple physical or digital media.
What's new in wallets: Apple and Google Wallet
With the release of iOS 18, Apple Wallet introduced a series of new features that enrich the user experience and make event management easier. Notable improvements include:
- Redesign of the ticket design,
- Investment plan,
- Parking details,
- Practical services,
- Local weather forecasts.
On the Google Wallet side, new features were announced during Google I/O 2024:
- Autolink of passes : Google Wallet is now able to automatically detect additional passes and suggest that they be added. For example, when adding a concert ticket, Google Wallet may offer to link a discount coupon or a parking space, for a more consistent and seamless user experience.
- Enhanced push notifications : Each time a change is made to a pass that is already stored in Google Wallet, a push notification is automatically sent to inform the user of the changes. This ensures that users always have the most up-to-date information about their passes, avoiding confusion during the event.
The interest of using wallets in events
The use of mobile wallets in the event industry has numerous advantages that contribute to improving the attendee experience while optimizing event management for organizers.
Safety and convenience
Mobile wallets allow participants to store their tickets securely directly on their smartphone. No more lost or damaged paper tickets: thanks to digitalization, tickets are always accessible, even without an internet connection. 👉 At the entrance, simply present your digital ticket to quickly access the event.
Customizing entrance tickets
Mobile wallets also offer the possibility of customizing tickets according to the specific needs of the event. For example, tickets can be differentiated by color or by specific visual indicators for particular categories of participants. A card intended for a minor could thus be of a distinct color: event staff can more easily verify the identity of the person and ensure that they comply with the access conditions. In this way, personalization not only enhances security, but also enhances the user experience by making controls faster and more accurate.
Notifications before, during, and after the event
Another advantage of mobile wallets is the ability to send notifications to participants at various key moments during the event:
- Before the event : Reminders can be sent to make sure participants don't forget their ticket or to provide them with useful information about how the day went.
- During the event : Real-time notifications can inform them of program changes, on-site opportunities, or last-minute recommendations.
- After the event : Organizers can use these notifications to thank attendees, provide them with information about future events, or gather feedback.
How do you integrate wallets into these events?
Wallets configuration and design
Apple and Google have each developed their own ticket models for events. If you want to deepen the specificities of each version, you can consult the detailed documents available on the official sites:
To go further in personalization, the The Wallet Crew interface allows you to configure your event tickets in the image of your brand. So, you can integrate your logo, choose colors, and add images. You also have the possibility to customize essential elements such as the header and the barcode. Finally, the back of the pass is fully customizable. This section is particularly important because it may include several indispensable items such as:
- Personalized offers and messages,
- Useful links such as the location of the event, a link to modify or transfer the ticket, or access to the terms and conditions of the event,
- Information on safety instructions.
Distribution of tickets in wallets
Participants can easily add their ticket to their mobile wallet with a single click from several communication channels, including:
- Email and SMS,
- QR code,
- Website (SDK),
- Mobile apps.
It is also possible to distribute and communicate access to cards in wallets via physical points of sale by scanning a QR code or by receiving an SMS/email with an add link.
Identification of the pass at the event location via QR code and NFC
Upon arrival at the event site, participants can use their digital pass to quickly identify themselves using a QR code or via NFC technology. For even more convenience, the user will receive a geolocated notification when they are approximately 300 meters from the event location. This notification automatically pre-opens the ticket on their phone, which avoids looking for the ticket in their emails or applications. Thus, the participant will only have to present their unique code or activate the NFC to be identified at the entrance.
Conclusion
The integration of mobile wallets in events offers serious advantages for both participants and organizers. By grouping all accesses into a single digital medium, mobile wallets simplify access and event management. The multi-pass approach, making it possible to centralize various accesses, perfectly illustrates the potential of these tools to enrich the user experience. In addition, the recent developments in Apple Wallet and Google Wallet reinforce this trend even further. In short, mobile wallets offer customization possibilities that allow organizers to create unique experiences, while ensuring proactive communication with participants throughout the event.
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