The reception experience at trade shows and conferences is still often based on restrictive processes: manual searches in the registration lists, the need to provide your name and company to retrieve a badge, registration confirmation sent by email to be found in your inbox...
A lack of fluidity that can impact the experience of participants and cause frustration.
Faced with these limitations, a simple and effective alternative is emerging: the digitization of visitor passes via mobile wallets. This approach streamlines entrances, improves the overall visitor experience, and offers new opportunities for event organizers.
A digital pass for simplified badge withdrawal
With a digital pass stored in Apple Wallet or Google Wallet, the process becomes instant and frictionless.
As soon as they register, the visitor receives a digital pass that they can add to their smartphone in one click. No need to look for a confirmation email or to give their name at the entrance: all they have to do is present their pass, which contains a unique QR code, for their physical badge to be printed and handed over in a few seconds.
Key benefits for organizers and visitors
A pass accessible at any time
The pass is always available on the visitor's smartphone, ready to be used in an instant.
As soon as he arrives on the site, a push notification is automatically displayed, reminding him that he can present his pass to get his badge. Plus, the pass remains accessible even without an internet connection, ensuring a frictionless experience no matter the situation!
No-Show reduction
With a digital pass in Apple Wallet or Google Wallet, visitors benefit from automatic reminders to maximize their engagement and participation.
- Pre-event reminders
A push notification is sent the day before or the same day, recalling the date, time and address of the event.
- Location-based notification upon arrival:
When a visitor approaches the event location, an alert is displayed on their screen to remind them to access their pass instantly.
- Notification during the event
Like an alert about the next upcoming conference or any other last-minute information.
- Post-event engagement:
Even after the event, the pass can be used to send follow-up messages, satisfaction surveys or offer access to replays and exclusive offers!
Centralized practical information
During a trade show or conference, visitors often juggle several media to find essential information: confirmation emails, dedicated applications, websites... A lack of centralization that can generate confusion and slow down their experience on site.
With a digital pass in the wallet, all key information is accessible in one place, directly on the visitor's phone:
- Show map and program accessible in one click
- List of partners and exhibitors
- Real-time updates (schedule changes, important announcements)
Enhanced security
A wallet pass is directly linked to the owner's smartphone. This means that each pass generated contains a unique QR code associated with a single participant.
For certain private access categories (e.g. VIP conferences, private events), there is also the possibility of integrating two-factor authentication or biometric verification (Face ID, fingerprint).
ℹ️ Note that if a pass is resold or transferred, all of its information (holder name, access, pass category, etc.) is updated automatically in real time.
Sponsorship opportunity directly on the Pass
Mobile wallets not only streamline entrances while improving the visitor experience. They also offer a new opportunity for visibility and monetization for organizers by integrating sponsored spaces directly on the digital map.
The passes can thus integrate the sponsor's logo and visual directly on the card. It also offers the possibility of adding promotional messages and clickable CTAs on the back of the card (e.g.: making an appointment, discovering a stand, special offer).
💡 Note that the contents can be updated dynamically according to the progress of the event!
Upselling: value-added opportunities
Organizers can enrich the visitor experience with interactive content and exclusive offers thanks to the value-added opportunities offered by Google Wallet.
Thus, it is possible to add to the back of the card:
- A catchy title: “VIP access at 30% off for show visitors! “
- A short description: “Enjoy a premium space with a buffet and privileged networking. “
- A visual image: Highlighting the logo of the VIP area or an immersive image.
- A clickable link: Redirection to a page for booking or buying the premium pass.
How to set up a digital Pass?
Thanks to The Wallet Crew, the digitization of trade fair and conference passes becomes simple, fast and perfectly integrated into the tools already used by organizers. Our solution makes it possible to generate personalized event passes, distribute them effectively and automate communication via push notifications.
- Design in the colors of the event (logo, graphic charter, specific visuals).
- Essential information: name of the participant, pass category (visitor, VIP, exhibitor), stand number.
- Interactive content: addition of links to the program, interactive map, personalized agenda.
- Sponsored spaces to integrate logos and promotional messages.
👉 The Wallet Crew integrates natively with the main event management tools (Secutix, Eventbrite, Yurplan...) and CRM (Salesforce, Klaviyo,...).
Conclusion
No more long queues, manual searches in registration lists and lost paper badges: a simple scan of the QR code now allows you to quickly access the event and recover your badge in a few seconds.
But beyond the fluidity of entry, the passes added to the wallet become a real tool for engagement, thanks to push notifications triggered at the right time, centralized practical information and sponsored spaces.
Do you want to digitize your event passes? Contact us today to find out how The Wallet Crew can transform your next event!
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