The NFC (Near Field Communication) is a contactless communication technology that allows the exchange of information between two devices at short distance. First popularized by transport cards and contactless payment, it has established itself as an essential standard in consumers' daily lives. Among the suppliers of terminals or readers that support contactless cards, there are manufacturers like SpringCard, ACS WalletMate, VTAP Dot Origin, Socket Mobile. On the side of payment readers, we find Adyen, Square, and many more! Today, its integration into smartphones via mobile wallets such as Apple Wallet and Google Wallet opens up new perspectives to simplify identification and access to services.
Massive adoption thanks to contactless payment
Contactless payment has familiarized the general public with the natural gesture of bringing their smartphone closer to a terminal. This intuitive use now extends well beyond payment, and now extends to access various services with the same fluidity. In this logic, NFC dematerialized cards in Apple Wallet and Google Wallet are becoming a standard for authentication and secure access.
Generating NFC cards in Apple Wallet and Google Wallet: an opportunity for brands
Businesses can issue dematerialized NFC cards for a multitude of uses:
Loyalty cards
Thanks to the loyalty card integrated into the wallets, the customer only has to bring their phone close to an NFC terminal for instant and effortless identification. No need to manually search for a customer in the database since identification is entirely automated. With this time savings, your teams can focus on what matters most, namely customer experience and advice. [video width="1920" height="1080" mp4=” https://neostore.cloud/wp-content/uploads/2025/01/Visuels.mp4"][/video]Une once the customer is identified via their mobile wallet, their information is automatically recognized and associated with their profile in your existing POS system as Shopify or Livestore. Thus, its loyalty points and rewards are updated in real time. An effective way to strengthen customer engagement, while simplifying store loyalty management. Once the transaction is complete, the customer instantly receives the receipt directly in his wallet to ensure better follow-up of purchases and facilitate possible returns.
Event tickets
By adding the tickets to the wallets, your participants can access your events easily thanks to NFC technology, which allows you to pre-select the ticket at the entrance. It is therefore sufficient to bring the telephone closer to the access control systems without having to open an application or look for your ticket in your emails. In addition, NFC ensures secure data transmission and makes it possible to avoid fraud since there is no sharing of identifiers. In addition, NFC passes are updated in real time as soon as a change is made from your ticketing tool. Whether it's a cancellation, an exchange, or a resale, your participants instantly receive updates on their pass directly in their wallet. 👉 If you want to go further, discover How mobile wallets offer a smooth and secure access experience during events.
Examples of events using NFC to enrich the attendee experience
The use of NFC in the event sector is not limited only to tickets: Manchester City and Bayern Munich allow their subscribers to add their subscription cards directly into mobile wallets. Thanks to the NFC chip integrated into their smartphone, members can simply put their phone on the access terminals provided for this purpose to directly access the stadium.
Transport cards
NFC technology can be used to validate tickets in a variety of urban modes of transport, including:
- Bus
- Subway
- Train
- Tramway
This integration of transport tickets into wallets offers increased convenience, reduced queues, and a smoother travel experience. An undeniable asset for transport operators! 📌 New: The Navigo Pass, used in public transport in the Paris region, can now be validated by NFC on iPhone since May 21, 2024, a feature that has long been available only on Android.
The advantages of NFC cards in mobile wallets
- Instant access : No need to look for a physical card or a confirmation email, the card is pre-selected and ready to use.
- A natural gesture : The user simply brings his phone close to the terminal, as for a contactless payment, to identify himself and access the various services.
- Less fraud : Unlike QR codes or plastic cards, NFC cards in wallets cannot be shared easily. Face ID/Touch ID identification is required for loyalty cards and event tickets, unlike other cards like the subway.
- Frictionless experience : No need to release an application, everything is natively integrated into the user's mobile ecosystem.
Conclusion
The use of NFC in Apple Wallet and Google Wallet is emerging as a more secure and practical alternative to QR codes and physical cards. For businesses, it is an effective way to modernize the customer experience while reducing fraud and optimizing access and payment management. 💡 The Wallet Crew is already supporting several brands in integrating NFC cards into mobile wallets. Do you want to know more? Contact us !
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