6 steps to give your customers back control of their personal data with The Wallet Crew

More and more countries are adopting regulations on privacy and the protection of personal data. The Wallet Crew has adopted the concept of “privacy by design” and has implemented specific features to help you comply with these regulations (GDPR, CCPA, LGPD...) .In addition, as customers are now in a position to regain control of their personal data and as “third-party data” is less and less relevant, The Wallet Crew promotes and helps you collect “Zero-party data” or “Earned Data”: data provided directly by the customer to a brand in an environment of trust.

1. A platform built with technologies that limit the processing of personal data without losing contact with your customers

No direct identification data is required to send a push notification and/or manage your customers' wallet or loyalty card. A single unique token/ID number is generated and processed.
Thus, your cashier does not need access to identification data to use your customers' loyalty card and/or voucher. A scan of your phone at the point of sale only is necessary (via QR code or NCF).
For registration and login, the “Apple Sign-in” feature is available for customers, including the “Hide My Email” feature to avoid identifying sharing data (like name or email address) with the brand. In this case, a unique token/identification number is generated and processed.
The Wallet Crew does not store any data for the authentication of your customers.

2. Maintain control over your data storage and limit data duplication

The Wallet Crew does not store data provided by your customers. After collection, this data is directly stored in your CRM system/tool (Cegid Retail, Salesforce...).
If a regulation requiring local storage in a specific country (Russia, China...) applies to you, storage directly on your local servers could be considered.

3. Minimize the processing of personal data and collect the data you really need

Through our The Wallet Crew web pages, you can collect the customer data you really need to meet your goals, and then minimize the data to build a trusting relationship with them. The Wallet Crew does not require you to collect specific data from your customers.
Data minimization is part of the principles for the processing of personal data in several regulations around the world.

4. Establish a relationship of trust with your customer: collecting consent and transmitting transparent information

In a trusted environment, customers are more likely to provide their data to brands. Then, the quality of your data and your customer experience will be improved.
According to its “Zero party data” vision, The Wallet Crew helps you gather the consent of your customers:
In your The Wallet Crew layout, you can implement one or more consent check boxes (“Opt-in”) with a relevant information notice about the purpose.
For example: to comply with the CCPA, you can add a “Do not sell my personal information” checkbox.
This consent could be recorded in your CRM tool if such storage is possible.
You can provide your customers with all the information they need to comply with information transparency requirements under privacy regulations. This information could be provided with a first layer of information and a link to your full privacy policy.
A GDPR information model could be shared with you.
This feature could also be used as evidence of the implementation of “freely given, specific, informed, and unambiguous” consent as required by the GDPR.

5. Keep your Consent Management Platform (CMP) for your cookie policy

The Wallet Crew does not use cookies or other trackers. The Wallet Crew encourages you to stop using third party data, however you can customize your form and decide to implement your own CMP on your The Wallet Crew page.

6. Help your customer exercise their rights over their personal data

The platform could be used to encourage customers to exercise their rights (modification, deletion, opposition...) directly from it.
You can use our APIs from your web & mobile applications to strengthen your compliance with the GDPR.