Manage your Apple Wallet passes with The Wallet Crew
The Wallet Crew natively integrates the management of Apple Wallet cards (loyalty, gift cards, orders, etc.).
Why connect The Wallet Crew to Apple Wallet ?
Apple Wallet is the global reference for managing passes on iPhone and Apple Watch.
With The Wallet Crew, you can leverage the full capabilities of Apple Wallet templates and add advanced features for distribution, engagement, and NFC reading for loyalty cards, coupons, gift cards, and event tickets.
Key Apple Wallet features with The Wallet Crew
Supported templates: Loyalty cards, Coupons, Gift cards, Generic, Event tickets.
Optimized distribution:
- Secure SmartLinks (HMAC, configurable expiration, minification).
- Add to Apple Wallet landing pages (single or multi-pass up to 10 passes).
- SDK integration into website and mobile app.
Smart add: automatic display in Safari/iOS, direct add to Apple Watch.
Dynamic updates: loyalty points, VIP status, transactions, cancellations.
Enhanced notifications: personalized push, clickable CTAs (iOS 16+), geofencing, iBeacon/Bluetooth.
NFC compatibility: Apple VAS (Value Added Services) support for in-store reading, customer identification, and access control.
Control & security: sharing enabled or restricted, remote revocation, advanced metadata (e.g. disabling ringtone when using the pass).
Benefits & results
- Premium experience (iOS + Apple Watch).
- NFC compatible (Apple VAS).
- Advanced control (sharing, revocation, metadata).
- Already adopted by luxury, retail, and event brands.
Do you need a custom integration?
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