Zadig & Voltaire

450 stores, 17 countries

Zadig & Voltaire

450 stores, 17 countries

Zadig & Voltaire

450 stores, 17 countries

Zadig & Voltaire

450 stores, 17 countries

Initial issues

Data scattered between systems → incomplete customer view Manual entry at the checkout → frequent errors (emails, names) Customers forced to dictate their information (RGPD risk)

“We wanted a tool that was intuitive, modern and that spoke to customers.”

Salomé Bokobza
CRM Project Manager

Deployed solution

Customer form via QR code

  • The customer scans at the cash register, enters his information independently.
  • Data synchronized with Cegid Retail + Salesforce.

Integrated wallet card

  • Access to cash receipts, loyalty points, vouchers (with reminders).
  • Push notifications for sales, collections, events.

“The shops were enthusiastic right from the test! ”

Salomé Bokobza
CRM Project Manager

Results

  • Cash connection rate increased from 77% to 84%
  • Reliable and unified customer data (no more duplicates and invalid emails)
  • 2X faster checkout process

Key benefits

Customer form via QR code

Less cash entry, streamlined process.

Qualitative data

Healthy and usable customer base.

Boosted engagement

Location-based notifications.

Future Perspectives

Push notifications to further engage customers. Campaigns are also planned to encourage existing customers to use the wallet system more.

“The Wallet Crew surpasses all of our partners in terms of responsiveness.”

Claire M.
CRM Director, Zadig&Voltaire