Rossignol
450 stores, 17 countries
Rossignol
450 stores, 17 countries
Rossignol
450 stores, 17 countries
Rossignol
450 stores, 17 countries
Initial issues
Rossignol, an iconic Alpine sport and lifestyle brand, wanted to strengthen its Direct-to-Consumer (DTC) strategy to better control the customer experience.
The brand wanted to simplify customer account registration and management, while streamlining the in-store and online experience.
A need existed to centralize customer data, better understand buying behaviors and personalize the relationship with each consumer.
“We wanted a tool that was intuitive, modern and that spoke to customers.”
Deployed solution
Implementation of the mobile wallet solution.
- Simplified registration via QR code: the customer enters their information and instantly receives their digital card to be added to Apple or Google Wallet.
- Direct access to the customer account from the wallet: loyalty information, receipts, promotional offers, tracking purchases and returns without a ticket.
- Sending targeted and personalized push notifications to boost customer relationships.
“The shops were enthusiastic right from the test! ”
Results
- Rapid adoption of the digital card by customers thanks to a smooth experience.
- Identification and checkout made easy.
- Real-time access to qualified data on purchasing behavior.
Key benefits
Simplifying and modernizing the customer experience.
- Increased loyalty thanks to personalized offers and real-time interactions.
- Better customer knowledge through data collection and analysis.
- Improving the conversion rate via push notifications.
Future Perspectives
Push notifications to further engage customers. Campaigns are also planned to encourage existing customers to use the wallet system more.
“The Wallet Crew surpasses all of our partners in terms of responsiveness.”