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Brand
Initial issues
Deployed solution
Results
Key benefits
Future Perspectives

Radio france

Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.

Radio france

Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.

Radio france

Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.

Radio france

Radio France is one of the main French cultural institutions. Each year, it welcomes more than 200,000 spectators at concerts and events at the Maison de la Radio et de la Musique in Paris.

Initial issues

Facilitate the spectator experience at the entrance of concerts and events.
Reduce dependence on paper tickets, which are still widely used.
Create a new digital engagement channel, linked to CRM and the ticketing system.
Guarantee maximum ticket security while offering more flexibility to spectators and teams.

Deployed solution

With the support of The Wallet Crew by Neostore, Radio France deployed digital tickets in Apple Wallet and Google Wallet, while paving the way for expanded digital engagement.

  • Full coverage: wallet tickets available for concerts, guided tours, gift cards, etc.
  • Dynamic tickets: automatic updates in case of cancellation, exchange or program change.
  • Native accessibility: tickets stored directly in Apple Wallet or Google Wallet, accessible in one click.
  • Seamless integration: The Wallet Crew SaaS platform connects to Secutix and CRM to manage segmentation, membership cards, and campaigns.
  • Operational efficiency: saving time at the counter as well as at access control.

Results

  • 26% average adoption during the 2024/25 season, with peaks close to 50%.
  • More than 50% of ticket sales are now made via smartphones.
  • Smoother spectator experience: fast and secure access thanks to digital tickets.
  • Strong reduction in the use of paper tickets.
  • Ongoing deployment of member cards on wallets, to extend the commitment beyond events.

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Key benefits

  • Modernized and frictionless spectator experience.
  • Saving time and simplifying access flows.
  • Reduced costs and a positive impact on sustainability.
  • Connected CRM channel to segment and engage audiences directly.

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Future Perspectives

Exploit new Apple & Google Wallet features: NFC interactions, Value Added Offers, push notifications. Further develop gift cards and digital subscriptions.

“With The Wallet Crew and Google Wallet, we are offering our audiences a modern, secure, and seamless ticketing experience, while opening a new engagement channel connected to our CRM. Wallet tickets are now at the heart of how we deliver the cultural experience.” Guillaume Hervin, Marketing Director, Radio France

Guillaume Hervin
Marketing Director, Radio France