Le Temps des Cerises
Le Temps des Cerises is a French ready-to-wear brand that combines authenticity and vintage spirit. It has more than 100 stores and corners, with a strong community of loyal customers.
Le Temps des Cerises
Le Temps des Cerises is a French ready-to-wear brand that combines authenticity and vintage spirit. It has more than 100 stores and corners, with a strong community of loyal customers.
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Le Temps des Cerises
Le Temps des Cerises is a French ready-to-wear brand that combines authenticity and vintage spirit. It has more than 100 stores and corners, with a strong community of loyal customers.
Le Temps des Cerises
Le Temps des Cerises is a French ready-to-wear brand that combines authenticity and vintage spirit. It has more than 100 stores and corners, with a strong community of loyal customers.
Initial issues
Lack of digital tools to boost loyalty and personalize customer relationships.
Poor ability to reactivate customers at the point of sale.
Difficulty tracking and exploiting loyalty data to adjust marketing campaigns.
Deployed solution
- Digital loyalty card integrated into Apple Wallet and Google Wallet.
- Location-based push notifications to generate in-store traffic (300m radius).
- Transactional notifications (e.g. abandoned cart, package available) connected to Actito.
- Automatic reminders before a loyalty voucher expires.
Results
- +20% in turnover compared to other loyalty customers.
- +3 additional purchases per year (i.e. 5 purchases on average per walletised customer).
- Average basket of €120 for equipped customers.
- 80/20 women/men ratio, confirming the brand's main target.
Key benefits
- Increased loyalty through personalization and automatic reminders.
- Increase in the frequency of purchases.
- More interactive and engaging customer experience.
Future Perspectives
Deployment of more targeted campaigns based on behavioral segmentation. Optimization of the CRM strategy by relying on data enriched via Wallet Crew.
“With The Wallet Crew, we've transformed our loyalty program into a real store growth engine.”