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KARL LAGERFELD
KARL LAGERFELD, maison iconique alliant héritage et modernité, a déployé le programme Wallet Crew dans plus de 100 boutiques de 12 pays.
KARL LAGERFELD
KARL LAGERFELD, maison iconique alliant héritage et modernité, a déployé le programme Wallet Crew dans plus de 100 boutiques de 12 pays.
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KARL LAGERFELD
KARL LAGERFELD, maison iconique alliant héritage et modernité, a déployé le programme Wallet Crew dans plus de 100 boutiques de 12 pays.
KARL LAGERFELD
KARL LAGERFELD, maison iconique alliant héritage et modernité, a déployé le programme Wallet Crew dans plus de 100 boutiques de 12 pays.
Initial issues
- The customer experience lacked modernity and fluidity.
- The brand was looking for a secure and scalable digital solution, adapted to its image.
Deployed solution
- Digital loyalty card integrated with Apple Wallet and Google Wallet.
- Simplified membership process: in store, the customer scans a QR code via Adyen terminal to create an account.
- Synchronization of customer data with the existing CRM ecosystem.
- Reinforced marketing campaigns through notifications and dynamic updates.
“Deployment in all our stores in only 6 weeks!”
Results
- +70% of customers added their loyalty card in their wallet.
- Fast deployment: 6 weeks from pilot project to production launch.
- A smooth process that is adopted by both customers and store teams.
Key benefits
- Fast and easy customer journey.
- Reduction in the use of paper and the costs associated with physical cards.
- Experience consistent with the premium and international image of the brand.
Future Perspectives
- Deployment of more personalized marketing activities. - Extension to new regions and strengthened integration with CRM.
“A smooth and secure process, in line with our customer promise: to offer an exceptional shopping experience.”