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Brand
Initial issues
Deployed solution
Results
Key benefits
Future Perspectives

Boardriders

Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.

Boardriders

Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.

Boardriders

Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.

Boardriders

Boardriders Europe is a global leader in action sports and lifestyle, bringing together iconic brands such as Quiksilver, Billabong, ROXY, DC Shoes, RVCA, Element Brand, and VonZipper.

Initial issues

Boardriders Europe aimed to modernize its loyalty program and enhance the customer experience while addressing several challenges:

  • Massive data migration: Transfer 50,000 loyalty passes to a new solution without disrupting the customer experience.
  • Simplified in-store identification: Make loyalty information easily accessible for both customers and store staff.
  • Customer engagement: Deliver a personalized and seamless experience without requiring a dedicated app.
  • Data synchronization: Ensure consistent customer data management across online and in-store channels.

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Deployed solution

Boardriders Europe implemented a mobile wallet solution integrated with Apple Wallet and Google Wallet, in collaboration with Talon.One, to optimize data management and marketing campaigns:

  • Digital loyalty cards: Customers can track their points, rewards, and personalized offers directly in their mobile wallet.
  • Simplified in-store identification: Automatic card pre-opening and quick barcode scanning for a seamless experience.
  • Targeted push notifications: Timely messages sent during special events such as sales, with dynamic card updates.

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Customer identification at checkout via wallet card scan

Results

The deployment of the solution delivered concrete results:

  • Successful migration: 50,000 passes transferred seamlessly, with no disruption for customers.
  • Enhanced customer experience: Simplified access to points and rewards improved user satisfaction.
  • Increased engagement: Push notifications and dynamic updates strengthened customer interaction during marketing campaigns.

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Key benefits

  • Personalized experience: Customers enjoy tailored offers and easy access to their rewards without the need for an additional app.
  • Checkout efficiency: Automatic card pre-opening and fast barcode scanning streamline transactions.
  • Stronger engagement: Push notifications and dynamic updates boost loyalty and participation in campaigns.

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Future Perspectives

Building on this success, Boardriders Europe plans to explore new features to further enhance the customer experience, such as integrating advanced technologies for even more targeted marketing campaigns or expanding the solution to other markets.